Fitness for the Future: Google acquires wearable device company Fitbit in $2.1bn deal

Alphabet Inc. [GOOGL:NASDAQ] – Market Cap as of 09/11/2019 USD 903.46bn Fitbit Inc. [FIT:NYSE] – Market Cap as of 09/11/2019 USD 1.83bn Introduction On the 28th of October 2019 initial reports suggested the interest of the tech giant Alphabet, the parent company behind Google, in acquiring Fitbit, a wearable device company. Finally, on the 1st […]