Tag: CRM

“Xs” and “Os”: SAP acquires Qualtrics for $8bn

SAP SE (FWB: SAP) – market cap as of 23/11/2018: €109.7bn ($124.5bn) Introduction On November 10th, 2018, enterprise software giant SAP announced that it would acquire Qualtrics, one of cloud computing’s rising ‘unicorns’, for $8bn in cash. The announcement was made shortly before the much anticipated Qualtrics IPO, which had been under preparation for months. […]