Snapchat’s IPO – analysis and implications

Snap Inc. (NYSE: SNAP) – market cap as of 10/03/2017: $25.54bn Company Overview Snapchat, launched on July 2011 under the name Picaboo, defines itself as a camera company. However, most of us identify Snap as a multimedia application for image messaging. Before the app became widely known, other social media such as Facebook or Instagram […]